Yaz Marketing Misrepresentation Puts Consumers in Danger
With so many different forms of pharmaceutical products and natural supplements available for purchase and use by consumers, it can often be overwhelming just deciding which product to trust, especially when it comes to oral contraceptives. Consumers usually rely on how a product is marketed when determining whether to use it. This decision is mostly based on individual preference in combination with the message provided by a commercial, billboard, or magazine advertisement.
It seems that oral contraceptives are some of the most competitive prescription pills out there. Consequently, such competition amongst drug manufacturers has been known to sometimes lead to false advertising and marketing misrepresentation on the part of manufacturers. At the forefront of this concern, the FDA issued a warning letter to Bayer Health Care Pharmaceuticals, Inc., the makers of the oral contraceptive Yaz, in 2008 stating that their commercials, “Not Gonna Take It” and “Balloons”, are misleading due to widening the pill’s abilities, exaggerating the effectiveness of Yaz, and undermining the serious risks connected to the drug’s use.
While some considered Bayer’s marketing misrepresentation in misbranding Yaz in its TV ads to be an extreme breach of trust, others continued to use the oral contraceptive despite the risks it may pose. As experienced Missouri product liability attorneys, we know that we are not alone in considering it unacceptable for a major pharmaceutical manufacturer to encourage the use of a drug to help treat conditions other than those it has been approved for. By over-promising and minimizing the risks associated with a drug, a manufacturer puts thousands of innocent consumers in danger of suffering as a result.
Marketing misrepresentation happens all over the United States, and the State of Missouri is not immune to its reach. Misrepresentation of oral contraceptives and many other pharmaceutical products may be argued under breach of warranty or under strict liability. At Page Law, our skilled injury attorneys have assisted many injured consumers hold negligent parties responsible for their wrongdoing. We will help determine whether or not one or multiple parties are responsible, such as the designer, wholesaler, retailer, advertiser, or manufacturer, for the marketing misrepresentation that caused your injury or suffering. Call Page Law today at 866-620-5757 for a free consultation.
